Getting back to the office after this morning’s great Santa Rosa Chapter of Realtors Marketing Meeting, I came across the below Pacific Union’s article from a few months ago called “Why Real Estate Brokers Are Alive and Kicking”, and it rings so true:
“So, why haven’t the Zillows and Redfins of the world killed off real estate brokers? Because they can’t replace what makes our professionals essential to the transaction: the market mastery, the in-the-trenches experience, the advice and recommendations that take decades to develop.
“They can’t match the combination of deep knowledge, insight, and instinct that allow our people to identify a client’s dream home – and ultimately make that client’s dreams a reality.
“The Internet is great for research. But search algorithms, virtual tours, and robots just can’t replace professional expertise.”
Ever since I started our real estate and mortgage company with my wife 25+ years ago we have striven to be true professionals, honest expertise based on continuing education and regular market updates and networking so we were up-to-date on everything possible we could be.
All for the sake of our current and potential hard money and real estate customers!
Best, Broker
Owner/Hard Money Broker – The Guy in the White Hat
Original link to Pacific Union Bay Area Real Estate Blog, “Why Real Estate Brokers Are Alive and Kicking” March 19, 2013:
http://blog.pacunion.com/why-real-estate-brokers-are-alive-and-kicking/
Owner- the Guy in the White Hat – is a CA DRE Broker with 25 years of experience in real estate and lending. His phone number is (707) 523-2099. See website @ www.sunpacmortgage.com.
