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Santa Rosa Sees New Interest from Buyers

Santa Rosa Sees New Interest From Buyers

Santa Rosa Sees New Interest from Buyers

Local Sonoma County Realtor, Jeff Schween, published an article in the Press Democrat on August 16, 2020 summarizing today’s happenings in the Santa Rosa real estate market.  He says we are seeing a shift in affluency from larger metro markets to nearby suburbia.  In the past, buyers looking to relocate stayed near their current residence.  This does not appear to be the case during this pandemic.  He goes on to state some surprising data to support his observation.  Here are some statistics from the MLS used to substantiate the claim that Metro Bay Area has discovered Suburbia North Bay:

SANTA ROSA METRO REGION – JULY:

  • Active Listings: 324 single-family homes (11% less than July 2019)
  • Pending Contracts: 245 (45% increase over July 2019)
  • New Listings: 195
  • Completed Sales: 231 (38% increase over July 2019)
  • Months’ Supply of Inventory (MSI): 1.4 [Note: 4.0-6.0= balanced market]

Here was the summary breakdown by neighborhood:

NORTHEAST SANTA ROSA

  • Active Listings: 152
  • New Escrows: 95
  • Completed Sales: 93 (a record for this submarket)
  • MSI: 1.6

SOUTHEAST SANTA ROSA

  • Active Listings: 52
  • New Listings: 32 (26% less than July 2019)
  • Completed Sales: 37
  • MSI: 1.4

OAKMONT:

  • New Listings: 19
  • Active Listings: 55
  • New Escrows: 28
  • Completed Sales: 15
  • MSI: 3.7

NORTHWEST SANTA ROSA:

  • New Escrows: 59
  • Active Listings at end of July: 46
  • New Listings: 54
  • Completed Sales: 63
  • MSI: 0.7

SOUTHWEST SANTA ROSA:

  • Active Listings at end of July: 19
  • Completed Sales: 23
  • New Listings: 19
  • New Escrows: 27
  • MSI: 0.8

From this well-documented report on the activity in Santa Rosa in July, it is apparent that folks have discovered our “Paradise” and are actively looking to migrate North!

Good news/ Bad news:  we can look for home prices to rise and supply to be lower than preferred.

If you have been considering a change of scenery and live in any one of these coveted areas of Santa Rosa, now is the time to contact your real estate agent.  We are already seeing bidding wars in some areas.

If you are looking to buy but find yourself just short of meeting the restrictions of a conventional loan or need a quick close, give Sun Pacific Mortgage a call at 707-523-2099.  We have been in business in Santa Rosa or 32 years and have maintained a sterling reputation based on our honesty and helpfulness.

Wildfires and Sonoma County Real Estate Market

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While the fires have no doubt slowed real estate buying & selling activity in the North Bay for the time being, we know from past disaster experiences, that we can expect the market to tighten up.  With more demands for housing already existing within Sonoma County and surrounding regions – and the demands being placed on the market from those wishing to move into the area – we should see some intense home buying activity going into September!

Below are some statistics regarding the average price per square foot (psf) this month compared to last year as quoted in the recent issue of the Press Democrat:

  • Sonoma County:  $477 (7% up Med. Prop value- $700,000)
  • Sonoma Coast:  $597 (17% up)
  • Northwest S.R.: $412 (13% up)
  • Sonoma:  $692 (11% up and most expensive city in County)
  • Northeast S.R.: $429 (8% up)
  • East Petaluma: $414 (6% up)
  • Cotati & Rohnert Park: $389 (6% up)
  • Russian River:  $450 (4% up)
  • Windsor: $366 (3% up)
  • Healdsburg: $631 (no change)
  • Southwest S.R. $368 (no change)
  • Petaluma West: $453 (6% down)
  • Oakmont: $394 (6% down)
  • Sebastopol: $556 (7% down)
  • Cloverdale: $323 (10% down)
  • Southeast S.R.: $385 (23% down)

Having been through ups and downs in Sonoma County over the past several decades, we can safely predict the aftermath relative to the real estate market.  Going into this phase, we were already facing a dearth of inventory and the demand just continues to grow now with those who have lost homes in the fires or those who have decided not to rebuild but just buy another home elsewhere in this area.

For anyone thinking of selling this is the time!  For anyone looking to buy, you want to connect up with an experienced local Realtor and Lender to find out what you qualify for.  Then find a loan program to make your purchase offer stronger so yours can be accepted!  For example, consider shorter closing dates, possibly getting alternative financing such as a Hard Money loan so your loan condition can be shorter, etc.

Good luck!

Breaking News – Loan of the Week

Breaking News Turned Down

We Help Despite Being Turned Down Elsewhere!

For any client who is trying to refinance, buy a house or pull cash out but needs this done fast or is having difficulty elsewhere, we can help!

Our Hard Money loan programs provide faster than usual funding AND can help those turned down elsewhere for FICO issues, difficult to prove income, property condition, etc.

Let us help you as we helped the borrower below:

Loan of the Week

A home owner in Santa Clara County reached out to us, desperate to save their home from being repossessed by the bank and needed to refinance their present loan for over $1million immediately.  They had over 50% equity in the home so this was not an issue for us.

Within two weeks we were able to get them a hard money loan, allowing them to not only keep their family home but also do the needed debt consolidation so they could start fixing their credit.

If you find yourself or know someone in need of fast financing or having difficulty elsewhere getting a mortgage, give us a call at 707-523-2099.  We’ll quickly let you know what we can do to help!

Giving More Approvals – Recently Funded

Trusted Plain

We Make Home Loans Easier

You can get your new mortgage or refinance approved easier with us.

After 32 years of offering our Alternative Financing programs we can say with confidence our Hard Money loans are just easier, faster and have less qualification requirements than conventional and traditional financial institutions.

Call Today 707-523-2099 with any questions. We will reply quickly with what we can do to help.

Others Recently Helped by Us

Loan Program:  Primary Property Alternative Refinance
Loan Size:  $419,000
Location:  Windsor, Sonoma County
Days to Finish:  21
Why Needed Us: Loan Consolidation

Loan Program: Primary Residence Refinance
Loan Size:  $1,300,000
Location:  Perris, Riverside County
Days to Finish:  11
Why Came To Us: Wanted to consolidate existing loans and pay off other debts.

Loan Program:  Primary Residence Refinance
Loan Size:  $560,000
Location:  San Leandro, Alameda County
Day To Finish: 24
Why Came To Us:  Debt Consolidation

Loan Program:  Primary Residence Refinance
Loan Size:  $488,000
Location:  Escondido, San Diego County
Days to Finish:  19
Why Came To Us: Needed cash to invest in business

Second Half of 2020 Real Estate Market Looking Good

Second Half Of 2020 Real Estate Market Looking Good

Take a breath!  There’s good news ahead.  According to many economists we are going to start to see an economic rebound in the second half of this year.  Here’s a look at what some of the experts are saying:

Jerome Powell, Federal Reserve Chairman:

“I think there’s a good chance that there’ll be positive growth in the third quarter.  And I think it’s a reasonable expectation that there’ll be growth in the second half of the year…”

Nonpartisan Analysis for the U.S. Congress:

“The labor market is projected to materially improve after the third quarter; hiring will rebound, and job losses will drop significantly as the degree of social distancing diminishes.”

These experts and many more believe that while we are certainly not out of the woods yet, there is light at the end of the tunnel.  They also agree it will be a bumpy ride for the next few months, but the good news is that they also agree the turnaround will begin sooner rather than later.

Buyers and sellers may have put their real estate and mortgage plans on hold during this planned shutdown.  However, as signs have started to pop up, the market is picking back up sooner than later!  The past two weeks in Sonoma County alone, there have been over 80 new homes put on the market for sale and both realtor and lender alike are busy with new home buyers.

If you’ve thought about selling or buying anywhere in California, now is the time to get going as it’ll just get busier and busier.

Loan of the Week – Giving Faster Financing

All Here Avengers

Loan of the Week

We received a request from a Sonoma County Broker, who had a borrower with a note that had come due. Unfortunately, this borrower needed more time to repair her credit in order to qualify for conventional financing, so needed a short-term Hard Money loan.

She required $550,000 to satisfy her present lender and she needed it ASAP.

With a loan to value at 55%, we were able to finance her loan in just 12 days!  She now has 2 years to improve her FICO score and apply for a conventional loan.

If you find yourself needing a fast loan regardless of the amount, think Sun Pacific Mortgage and call us at 707-523-2099.

Los Angeles First Quarter Report

Los Angeles First Quarter Report

As we entered this unchartered territory in the first quarter of 2020, the real estate market reflected some unevenness. Results for this past quarter in Los Angeles County were location and market specific. Looking at various communities within the whole of the county we find these statistics:

  • Properties on the market moved quicker in the more desirable Westside neighborhoods because of historically low mortgage rates and average sales prices declining.
  • Strong sales in the Hills showed a 43% increase from last year. In fact, Beverley Hills had a 120% increase in activity over last year. It appears that buyers were taking advantage of a 6% decrease in average single-family home prices to $2.8M
  • Some communities on the East Side saw average sales prices for single-family homes increase compared to the first quarter of last year, while days on the market decreased by 27% from last year’s first quarter. Pasadena and San Gabriel had sale price increases of 7 and 30 percent, respectively. In the La Cresenta//Glendale/ Montrose/Sparr Heights markets, condominium sales were extremely strong.
  • Overall, Metro Los Angeles saw a strong 25% increase over last year’s sales activity. Downtown LA and Hollywood condominium sales showed a dramatic increase of 75% compared to last year’s first quarter and days on the market were down 16% for Downtown.
  • South Bay’s home sales activity was mixed. Overall, they declined by 2% year-over-year, with the exceptions being Hermosa Beach with a 41% activity increase, Rancho Palos Verdes at 32% and Playa Vista at 75% increase. Home prices were relatively flat except for Playa Vista where the average sale price hit $2.7M, a 45% gain.

What this picture will look like for the 2nd Quarter of 2020 is anyone’s guess. If virtual tours and digital conferencing continue, we may be seeing some leveling out of the market, but not a significant decline.

If you are unable to qualify for a conventional home loan and are looking for financing during these stressful times, look no further than Sun Pacific Mortgage. Although we are physically located in Northern California, at least half of our clients come from Southern California. We successfully handle all our business remotely, either online or by phone. Give us a call at 707-523-2099 or send us your questions and/or scenarios through our website email forms.  Let’s see if we can help ease some of your stress during this unprecedented time.

Having The Right State of Mind

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We’ve realized that our hometown – Santa Rosa, Sonoma County, CA – has taught us a BIG lesson: No matter what happens, be it wildfires or Coronavirus, we will be open and help all we can!  Sonoma Strong!

With the volatility in the stock market and uncertainty about the Coronavirus some are concerned we may be headed for another housing crash like the one we experienced from 2006-2008.  The mere scare of this coronavirus and the mystery of its effects are producing hysteria.

There are many indications this real estate market is nothing like the 2006/2008 market but instead is staying strong!

Our Alt-A Hard Money program is super popular, realtors & financial institutions are busy with potential home buyers knowing now is the time to buy and many homeowners are refinancing with the 30-year conventional rates at historic lows.

With the multiple counties operating on “shelter-in” mandates, it is more important than ever to ensure clients who are in need of our alternative refinancing get it.  We therefore will continue to provide our services while putting in extra actions to ensure the safety and health of family members at our company.  

Timely news recently promoted this in a local paper by licensed Real Estate Agent, Eli Tucker:

“Currently, buyers still seem more motivated by historically low rates and lack of buying opportunities than they are concerned that they likely impact of the virus.  It seems that long-term confidence in local real estate is still a stronger influence on people’s decisions”. 

Here are some facts showing the current market is stronger:

1. Mortgage standards are nothing like they were back then.

During the housing bubble, it was not difficult to get a mortgage. Today, it is tough to qualify.  Not everyone can get a loan

2. Prices are not soaring out of control. 

Below is a graph showing annual house appreciation over the past six years, compared to the six years leading up to the height of the housing bubble. Though price appreciation has been quite strong recently, it is nowhere near the rise in prices that preceded the crash.

Annual Home Appreciation

3. We don’t have a surplus of homes on the market. We have a shortage. 

The months’ supply of inventory needed to sustain a normal real estate market is approximately six months. Anything more than that is an overabundance and will causes prices to depreciate. Anything less than that is a shortage and will lead to continued appreciation. Statistically there were too many homes for sale in 2007, and that contributed to prices tumbling. Today, there’s a shortage of inventory which is causing an appreciation in home values.

4. People are equity rich, not tapped out.

In the run-up to the housing bubble, homeowners were using their homes as a personal ATM machine. Many immediately withdrew their equity once it built up, and they learned their lesson in the process. Prices have risen nicely over the last few years, leading to over fifty percent of homes in the country having greater than 50% equity. But owners have not been tapping into it like the last time. Compared to 2005 – 2007, homeowners have cashed out over $500 billion dollars less than before.

We have also spoken to many individuals in the California lending and real estate fields as well as experienced opinion leaders in the medical field.  Below are facts & information from credible sources we hope helps to bring stability and calm: 

From long-time licensed realtor, D.M.: “It’s important to keep things in perspective. It may take some time but the market will power through & become stronger as a result.” 

From licensed Realtor and Lender of 32+ years, Owner: “We made it through the fires and came out stronger, together. Working together our community will get through this too.” 

And from a friend of one of our family members, who is a microbiologist closely involved in the research side of both medical and weaponized microbiology:

“Unfortunately, the first things I need to address is the plethora of misinformation being circulated, which has recently grown out of control. It is easy to cherry-pick statistics to fit any narrative, even from reputable sources.

“Coronavirus is a common viral family in both humans and animals. Stop spreading fear and start being more critical of your information sources and how data might be manipulated. Even in the medical field, very few are trained extensively in virology. If you have an underlying medical condition, make sure you are properly managing it to decrease the odds of complications. Keep healthy and informed friends!”

Bottom line: 

Real Estate market is still strong.  We are in business and doing well, buyers are still out shopping, homeowners are still refinancing to pull cash out for their businesses and personal use.

We all need to flourish & prosper as best we can so that our community is helped and gets back to normal.

Is It The Right Time To Sell Or Buy In California?

Is It The Right Time To Sell Or Buy In California

People generally believe that the winter months are not the best time to list their home for sale; however, a recent report in Showingtime, a real estate industry magazine, reveals how this year is different all over the country: Buyer activity is way up compared to the same time last year.

The West, specifically, saw the greatest growth in activity with a 23.1% increase – believed to be the best in the history of record keeping.

In the past, most people thought April was the beginning of the surge in buyer activity – not anymore!  There is a lot of speculation about why the search for a home is shifting to an earlier start.

The one thing we do know is if you’re thinking about buying or selling a home this year, the earlier you get started, the better.  With the reality of fewer homes on the market in the winter, waiting for more competition in the spring might be a mistake. It makes sense to sell when there is a greater demand and less inventory, and according to the experts, that time is now!

No need to fear beginning to search for your new dream home before selling your present house. If you should be fortunate enough to find the home of your dreams, but don’t yet have the funds from the sale of your old home, Sun Pacific Mortgage can help you with their bridge loan program, even if you have less than stellar credit.

We have been able to span the gap between old and new for our clients over the past 32 years of alternative financing.

If you would like more information regarding our real estate financing programs, give us a call at 707-523-2099 and we would be happy to help you determine your eligibility.

Most Popular Program – Recently Funded!

Aug Promo 5 1

Most Popular Alternative Financing!

Want fast alternative financing or have a client who just misses qualifying for regular “A-paper” financing? 

Then you have to take advantage of our one-of-a-kind loan program:

  • Rates as low as *6%!
  • Good credit (640 and up)
  • Loan To Value 64% or less
  • Property in good condition & location 

Call us at 707-523-2099 and we will let you know how we can help! 

Recently Funded with Alternative Financing

Location:  Santa Rosa, Sonoma County
Finance Program: Investment Property Refinance
Loan Size: $550,000 with 64% LTV
Days To Finish: 12
Why Needed Us: Needed fast capital for business purpose. 

Location: San Diego, San Diego County
Finance Program: Primary Residence Temporary Refinance 
Loan Size: $320,000 with 72% LTV
Days To Finish: 9
Why Needed Us: Wanted to spruce-up property so could sell it faster and for higher return. 

Location: Saratoga, Santa Clara County
Finance Program: Primary Residence Temporary Refinance
Loan Size: $1,065,000 with 64% LTV
Days To Finish: 16
Why Needed Us: Turned down by other lending institutions due to difficult to prove income. 

Location:  Mission Viejo, Orange County
Finance Program: Primary Residence Business Purpose Refinance 
Loan Size: $470,000 with 63% LTV
Days To Finish: 20
Why Needed Us: Wanted fast cash to purchase another property and turn it into an investment, cash-flowing rental. 

 

*APR for this rate based on a $200,000 first mortgage is 6.31%. 

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